Ilex Aurea — A consultancy by William E. Bullis, Jr.

ii. The Standard

The Values In Our Name.

Ilex is Latin for the evergreen oak: strong in every season — our perseverance, and our consistency. Aurea is golden — our integrity, and the standard to which we hold our work.

In the forest of the marketplace, the nature of Ilex Aurea is one of humble confidence and continual growth.

Our Structure.

Our values, passion, and inquisitive nature are the trunk through which all our work flows. A pairing of sound research and experience has rewarded us with know-how. Each application enriches our understanding. Ever more versatile, our roots reach farther, deeper. The crown of the tree stays in sync with its roots.

Product, process, and technology are the primary limbs; specialty offerings branch from them. Their results fill the crown with evergreen foliage.

iii. The Practice

Engagements.

Simple & straight. Starting prices are face-up.

Tech. physical or digital industries

For either i.

AI-enhanced systems

$2k • 5 days

AI "second-brain" system configuration
A living knowledge foundation equips the AI of your choosing to understand your business and your brand — real insights, shareable materials. The difference is stark.

Note on AI, since it's buzzing: we're experts. These are not prompts on steroids; we design and implement durable systems tailored to your business, explained in plain English.

For small business ii.

Signature web design

$1k • 5 days

Your brand, elevated
- Design
- Development
- Functional data (take orders, grow email lists)
- Site configuration

For small business iii.

Web hosting

$30/month

- Site configuration
- Live hosting
- Second URL to visualize updates before they publish to your main URL

Product. digital only

For enterprise iv.

App dev, cradle to market

from concept to production & support

$150k • 4 months
accelerated: $175k • 1 quarter

Market research
Design
Technical strategy
Engineering management (IA engineers or yours)
Continuous improvement
Stakeholder and customer communication
Roadmapping

For enterprise v.

Product Management

$120/hr • ongoing

Management of a team, including:
- Design management (IA's designers or yours)
- Engineering management (IA's engineers or yours)

The Product Manager also provides:
- Tech strategy
- Continuous improvement leadership
- Roadmapping
- Stakeholder and customer communication

For either vi.

UI redesign

$1k • 5 days

Visual feel — make your product appealing.
(Similar to our web design service)

For either vii.

UX redesign

$7k • 15 days

We learn about your app; its purpose & the ways it delivers value
We empathize with your customers' experiences inside the app
We overhaul the flow for ease-of-use
Automated tests are included, giving your new workflows resilience during your future enhancements
We present you with an updated version, ready to release.

Process. physical or digital industries

For either viii.

AI-enhanced workflows

$12k • 20 business days

Our rich backgrounds in lean and agile processes distinguish us from sole IT gurus: we engage with you to fully understand your value chain. And you won't be left with a mysterious project locked in a black box — we train you and hand you the keys. You're left equipped with an active, long-term tool, confident in how it works and how to use it.

For enterprise ix.

Program rescue

$75k • 1 quarter

For initiatives that have lost their footing — schedule, scope, or trust.
Diagnosis, a defensible recovery plan, and execution: à la carte or white-gloved through the finish line.

For either x.

Technical Project Management

$100/hr • ongoing

Intake and backlog prioritization
Lean and agile processes
Waterfall, Agile & Kanban culture definition and installation
Development leadership

iv. Principal

Led by fifteen years of results.

Our principal, Bill, has managed products from the ground up and led enterprise programs at businesses of all sizes. From Oracle to true startups, and everything in between, he is versed in strategic management, distilling vision into actions. He's led global teams through multiple acquisitions, navigating complex transition work from both sides of the deal.

A continual learner accumulating 15 years of professional wisdom, Bill excels at untangling processes, ending headaches and unleashing wins. He's successfully built and launched products, including his own, by identifying and making crucial decisions, rapidly assembling the right talent, motivating and executing through the finish line.

While working in healthcare IT by day, Bill attended in-person classes at night. He earned an MBA with core focuses in Strategic Leadership and Supply Chain Management. He also holds a bachelor's degree in Management Information Systems, along with minor studies in Spanish and audio engineering.

The Principal
William E. Bullis, Jr.

Formation

M.B.A., Strategic Management & Leadership · University of Kansas

Foundations

B.Sc., Management Information Systems · Penn State University

Certifications

Supply Chain Management · Lean Six Sigma yellow belt · ITIL Foundations

Languages

English & Spanish, fluent — written and spoken

Locale

Phoenix · East Valley, Arizona — engagements international

Network

Our professionals are located (from west to east) in: Phoenix, Colorado, Kansas City, Arkansas, Pittsburgh, New York City, London, Barcelona, Brasov, New Delhi, Bengaluru, and Manila.
Available in-person and online

Connect

William E. Bullis, Jr. on LinkedIn

Process and Product experts.